Bloom ("Bloom," "we," "us," or "our") is operated by Juniper House, LLC, a South Dakota limited liability company. This Privacy Policy explains what information Bloom collects, how we use it, who we share it with, and the choices and rights you have. It applies to the Bloom mobile application and the juniperhouse.io website.
Bloom is currently offered to users in the United States only.
Bloom is a companion for the family journey — from before conception through early childhood. Because that journey involves some of the most sensitive information a person can share, we have built Bloom around a simple commitment: your story belongs to you. This policy describes, in concrete terms, how we keep that commitment.
If you do not agree with this Privacy Policy, please do not use Bloom.
1. Our core privacy commitments
These are binding commitments, and our systems are built to make them true:
- We do not sell your personal information. Ever. Not to data brokers, advertisers, or anyone.
- We show no advertising and share no information with advertisers or ad networks.
- We use no affiliate or commission-based commerce. When you buy from Bloom, the relationship is between you and Bloom — not a brand paying for placement.
- We do not monetize your data. We never analyze or share your fertility, pregnancy, or family information to make money from it.
- We use no third-party analytics or tracking. Bloom contains no third-party analytics, advertising, or behavioral-tracking software. The only diagnostic information available to us is Apple's standard, device-level, opt-in crash reporting, which you control in your device settings.
- We minimize the most sensitive data by design. Your most sensitive body-signal data — the raw wrist-temperature readings used for cycle insight — is processed entirely on your device and never reaches our servers, and your reproductive data is kept private to you (see Sections 5 and 6).
2. Information we collect
a. Information you provide directly
- Account and identity information: Bloom uses Sign in with Apple. This provides an account identifier and, if you choose to share it, your name and email (or an Apple private-relay email). You may also provide a display name.
- Family and co-parent information: If you invite a partner or join a partner's family, we store the link between your accounts and the shared family record.
- Journey and pregnancy information: Information you enter, which may include due date, cycle dates, pregnancy status, birth date, baby name, baby pronoun preference, and birth details such as weight, length, and time of birth.
- Reproductive and body-signal information: If you choose to track your cycle, this may include menstruation logs, cycle-related body signals (including basal body temperature you record or that Bloom reads from Apple Health), ovulation and pregnancy test results you enter, and related notes.
- Memories and personal content: Photos, voice notes, journal entries, captions, and other content you create and save in Bloom.
- Preferences: Settings such as dietary patterns and exclusions, family values you select, notification preferences, and display preferences.
- Purchase and shipping information: If you order a printed keepsake (the "Our Story" book), we collect the shipping address and order details needed to fulfill it. Payment card details are entered into and processed directly by our payment processor, Stripe — Bloom never receives or stores your full payment card number.
b. Information collected from Apple Health (HealthKit), with your permission
If you connect Apple Health, Bloom reads the following data types with your explicit permission, which you can revoke at any time in Settings. Bloom requests read-only access and never writes any data back to Apple Health:
- Menstrual flow, cervical mucus quality, ovulation test results, intermenstrual bleeding, sexual activity, and pregnancy test results
- Basal body temperature, sleeping wrist temperature, and body weight
We describe our specific handling of Apple Health data in Section 7. Note that Bloom handles two temperature types differently: your sleeping wrist temperature is used only on your device and is never sent to our servers, while basal body temperature you record is stored on our servers as part of your private cycle data (see Section 5).
c. Information collected automatically
- Device and diagnostic information: Limited technical information needed to operate the app, such as device type, OS version, and app version, plus Apple's standard opt-in crash diagnostics described in Section 1. Bloom uses no third-party analytics or telemetry.
- Notifications: If you enable notifications, your device permits Bloom to deliver them (see Section 4).
We do not collect precise location, and we do not access your contacts. We access your camera, microphone, and photo library only to capture or add the specific photos and voice notes you choose to include in a memory.
3. How we use your information
We use your information only to:
- Provide Bloom's features — your timeline, garden, memories, cycle and journey tracking, weekly content, and family sharing.
- Personalize your experience based on the information and preferences you provide.
- Enable co-parent sharing when you choose to link with a partner.
- Process and fulfill keepsake orders you place.
- Send notifications you have enabled.
- Operate, maintain, secure, and improve Bloom, including diagnosing problems.
- Comply with legal obligations and enforce our Terms.
We do not use your information for advertising, sale, or profiling for any purpose other than operating the features you use.
4. Notifications
If you enable notifications, Bloom may send you notifications related to your journey and the features you use — for example, gentle reminders and observations connected to your cycle tracking, memory-keeping, or journey stage.
You are always in control of notifications. You can turn off all Bloom notifications at any time in iOS Settings → Notifications → Bloom, and Bloom also provides in-app notification preferences for most reminder types. Notifications that draw on your cycle tracking are sent only if you track your cycle and have enabled notifications.
We do not use notifications to manipulate engagement — no streaks, no guilt-based reminders, no dark patterns. We send notifications only to be genuinely useful to you.
5. Where your data lives — on-device vs. our servers
Bloom treats different kinds of data differently:
- Ordinary product data (identity, preferences, settings, and the memories and journey information you create, including photos and voice notes) is stored on our servers so it syncs across your devices and, where you choose, with a linked co-parent. We use Supabase as our hosting and database provider, and our data is stored in the United States.
- Your most sensitive body signal is kept on your device. Raw sleeping wrist-temperature readings from Apple Health are processed on your device and are never sent to or stored on our servers. Any small derived result computed from them (for example, a confirmed ovulation day) is stored locally on your device only, not on our servers.
- Your reproductive and cycle data is private to you. Cycle logs, cycle-related body signals (including any basal body temperature you record), your cycle settings, and maternal weight entries are stored on our servers under access controls that make them readable only by you — not by a linked co-parent (see Section 6). This is enforced at the database level.
6. How we share information
We share your information only in the limited ways below. We never sell it and never share it for advertising.
- With a linked co-parent. If you link with a partner to share a family story, your shared memories and your shared journey information (including baby names and care events) become visible to that partner. Your reproductive and cycle data — cycle logs, cycle-related body signals, basal body temperature, cycle settings, and maternal weight — remains private to you and is not shared with your co-parent. This is enforced by server-side, row-level access controls that key this data to your account alone. Memories you mark private are not displayed to your co-parent within Bloom.
- With service providers (sub-processors) who operate Bloom on our behalf under confidentiality and data-protection obligations, only for these purposes:
- Supabase — backend hosting, authentication, database, file storage (including photos and voice notes), and related infrastructure. Data is stored in the United States.
- Stripe — payment processing for keepsake orders; Stripe also sends your order receipt. Stripe handles payment card information under its own privacy policy.
- Lulu — print-on-demand fulfillment. To print and ship a keepsake you order, your shipping address and the book file are provided to Lulu.
- Apple — Sign in with Apple, Apple Health (read on-device), app distribution, and notification delivery.
- For legal reasons, if required by law or valid legal process, or to protect the rights, safety, or property of Bloom, our users, or others. As described in Section 5, we deliberately hold as little of your most sensitive data as possible, so that there is as little as possible to disclose.
- In a business transfer, such as a merger or acquisition, your information may transfer subject to this Privacy Policy. If the receiving entity would handle your information in a materially different way, we will provide notice and choices as required by law.
We do not share your information with data brokers or advertisers under any circumstances.
7. Apple Health (HealthKit) data — specific terms
Where you grant permission, Bloom reads certain Apple Health data to power cycle and journey features. In accordance with Apple's requirements:
- We use Apple Health data only to provide features within Bloom that you are using.
- We never use Apple Health data for advertising, marketing, or any use-based data mining.
- We never sell Apple Health data or share it with third parties for their own purposes.
- We request read-only access and never write data to Apple Health.
You can review or revoke Bloom's access in the iOS Health app or Settings at any time. Revoking access stops future reading. Information Bloom already read and stored as part of your records remains in Bloom unless you delete your data or account (see Sections 9 and 11); deleting data in Apple Health does not by itself remove Bloom's stored copy.
8. Children's information
Bloom is intended for adults — parents and prospective parents. You must be at least 18 to use Bloom, and we do not knowingly allow anyone under 18 to create an account.
Bloom lets you, as a parent, record information about your own child (such as a baby's name, birth details, photos, and milestones). This is content you create and control, handled under this Privacy Policy. We do not knowingly collect information directly from children, and we never use child-related information for advertising or profiling.
9. Data retention and deletion
Bloom is built around the idea that your archive is precious, so we do not delete your memories and journey on our own. But this is your data, and you can delete it.
You can delete your account and associated personal information from within the app. When you delete your account, we delete or de-identify your personal information from our systems — including your memories, journey data, and your private reproductive and cycle data (cycle logs, body signals, cycle settings, and weight entries) — except limited records we are legally required or reasonably need to retain, such as transaction records for a keepsake order you placed. Those retained order records are stripped of directly identifying shipping details where possible and kept only as needed for tax, accounting, and dispute purposes.
We retain other information for as long as your account is active or as needed to provide the Service, and then delete or de-identify it. We store server data in the United States.
10. Security
We take reasonable and appropriate measures to protect your information, including: encryption of data in transit (HTTPS) to our servers; storage of your authentication tokens in the device's secure keychain; server-side, row-level access controls that keep your private reproductive and cycle data readable only by you; and on-device processing of your most sensitive body signal (raw sleeping wrist temperature never leaves your device). No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Your rights and choices
Depending on where you live, you may have some or all of these rights:
- Access the personal information we hold about you.
- Correct inaccurate information.
- Delete your personal information — you can delete your account in the app (Section 9), or contact us.
- Obtain a copy of your information — request a copy by contacting us.
- Withdraw consent — revoke Apple Health access or turn off notifications anytime in iOS Settings.
- Opt out of sale/sharing/targeted advertising — not applicable in practice, because we do not sell or share your information or use targeted advertising. We honor opt-out preference signals where required by law.
To exercise any right, use the in-app controls where available, or contact privacy@juniperhouse.io. We will respond within the time required by law and will not discriminate against you for exercising your rights.
State-specific notices
- California (CCPA/CPRA): California residents have rights to know, delete, correct, and opt out of sale/sharing. We do not sell or share personal information as those terms are defined, and we do not use sensitive personal information for purposes that would trigger a right to limit its use.
- Washington "My Health My Data Act" and other consumer-health-data laws: Because Bloom handles reproductive- and fertility-related information, residents of certain states have specific rights regarding consumer health data. We honor these rights as applicable, and we maintain a separate Consumer Health Data Privacy Policy describing them in detail.
- Other state privacy laws (Virginia, Colorado, Connecticut, Texas, Oregon, and others): residents may have similar rights to access, correct, delete, and opt out, which we honor as applicable.
Bloom is offered in the United States only. We do not currently target or offer the Service to users in the EU or UK.
12. Changes to this policy
We may update this Privacy Policy from time to time. For material changes — for example, collecting a new category of data, adding a new company we share data with, or changing what a co-parent can see — we will provide notice in the app and update the "Last updated" date. Where a change materially affects sensitive data and the law requires it, we will obtain your consent. Your continued use after an update means you accept the revised policy, except where consent is required.
13. Contact us
Juniper House, LLC
privacy@juniperhouse.io (privacy and data requests)
support@juniperhouse.io (general support)
3916 N Potsdam Ave PMB 4727, Sioux Falls, SD 57104