These Terms of Service ("Terms") are a legal agreement between you and Juniper House, LLC ("Bloom," "we," "us," or "our"), governing your use of the Bloom mobile application and related services (the "Service"). By creating an account or using Bloom, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use Bloom.
1. Who may use Bloom
You must be at least 18 years old and able to form a binding contract to use Bloom. By creating an account or using the Service, you represent and warrant that you are 18 or older. Bloom is intended for parents and prospective parents and is not directed to children. Bloom is currently offered in the United States only.
2. What Bloom is — and what it is not
Bloom is a personal journaling and family-companion app for the journey from before conception through early childhood. It helps you record memories, track your own journey, and reflect. Bloom is not a medical service — please read Section 3 carefully.
3. Not medical advice — important health disclaimer
Bloom does not provide medical advice, diagnosis, or treatment, and is not a substitute for professional medical care.
- Bloom is not a medical device. It is not intended to diagnose, treat, cure, prevent, or monitor any disease or condition, and it is not a contraceptive, fertility-treatment, or family-planning tool.
- All information Bloom provides — including cycle-related insights, body-signal observations, any notification that draws on your body signals, ovulation- or fertility-related information, weekly content, food and wellness guidance, due-date estimates, weight information, and milestone information — is for general informational and personal-reflection purposes only. It may be incomplete or inaccurate, may not apply to your situation, and must never be relied upon for medical decisions or for achieving or avoiding pregnancy.
- Predictions and estimates are not guarantees. Cycle, fertility, due-date, and similar features are estimates and can be wrong.
- Always consult a qualified healthcare professional about your health, pregnancy, fertility, or your child's health, and before acting on anything you see in Bloom.
- In an emergency, call your local emergency number (911 in the U.S.) or seek immediate in-person care. Do not use Bloom for emergencies.
You acknowledge that you use any health-related information in Bloom at your own risk, and that Bloom and Juniper House, LLC are not responsible for decisions you make based on it.
4. Your account
You are responsible for keeping your account secure and for activity under it. Bloom uses Sign in with Apple for authentication. Notify us promptly at support@juniperhouse.io of any unauthorized use. You may delete your account at any time from within the app; deletion is described in the Privacy Policy.
5. Family and co-parent accounts
Bloom lets you link with a partner to share a family story. If you link accounts:
- Your shared memories and shared journey information become visible to your linked co-parent, as described in the Privacy Policy. Your private reproductive and cycle data is not shared with your co-parent, and memories you mark private are not displayed to them.
- Each linked person is responsible for their own use of the Service.
- Leaving a shared family. You may leave a shared family at any time. When you leave, you become a solo account: Bloom creates a new, private family space for you that continues your journey from the same stage. The memories and shared content you created within the shared family remain with that family and with the partner who stays — they are not copied into your new solo space, and they are not deleted. If you later rejoin that family, you regain access to its shared content. The partner who remains keeps the shared family and all of its content unaffected.
Because shared family data involves another person, please be thoughtful about what you choose to share.
6. Your content
- You own your content. Memories, photos, voice notes, journal entries, and other content you create remain yours.
- You grant us a limited license to operate the Service. You grant Bloom a limited, non-exclusive, royalty-free license to host, store, reproduce, and display your content solely to provide the Service to you and any co-parent you choose to share with, and to produce any keepsake you order. We do not use your content for advertising and do not claim ownership. This license ends when you delete the content or your account, except for content already incorporated into a fulfilled keepsake order or as required by law.
- You are responsible for your content and confirm you have the rights to everything you upload.
7. Acceptable use
You agree not to use Bloom to: break the law; infringe others' rights; upload content you lack the rights to share; access others' accounts or data without authorization; interfere with, disrupt, or attack the Service or its infrastructure; or reverse-engineer, decompile, or disassemble the Service except to the extent that restriction is prohibited by applicable law.
8. Purchases — keepsake books and other paid items
Bloom offers physical keepsakes, such as the "Our Story" printed book, fulfilled through our print partner, Lulu.
- Pricing. Prices, shipping options, and any taxes are shown at checkout before you pay.
- Payment. Payments are processed by Stripe. By placing an order, you authorize the charge for the order total, including shipping and any taxes.
- Print-on-demand fulfillment. Keepsakes are printed to order by Lulu and shipped to the address you provide. Production and delivery times are estimates, not guarantees, and shipping is subject to the carrier. You are responsible for providing an accurate shipping address; orders that fail or are delayed due to an incorrect address are your responsibility.
- When an order can no longer be changed. Because each keepsake is printed to order, once your order has been submitted to our print partner for production it can no longer be changed or canceled. If you need to correct or cancel an order, contact support@juniperhouse.io as soon as possible after ordering; we will make reasonable efforts to help if the order has not yet been submitted for printing, but we cannot guarantee that a change is possible.
- Returns and refunds. Because each keepsake is custom-printed to order, all sales are final once an order has been submitted for production, except for manufacturing defects or printing errors, which we will reprint or refund at no charge. To request a reprint or refund for a defect, contact support@juniperhouse.io within 30 days of delivery with a photo of the issue.
9. Free service today; future paid features
Bloom is currently free, other than optional keepsake purchases. We reserve the right to introduce paid features or subscription tiers in the future and to change which features are free. If we do, we will describe the terms at that time, and any subscription will be governed by the applicable App Store terms. We will not begin charging you for a feature you are actively using without first giving you notice and the choice to decline.
10. Intellectual property
The Bloom app, its name, logo, design, illustrations, written content, and software are owned by Juniper House, LLC and protected by intellectual-property laws. We grant you a personal, non-transferable, non-exclusive, revocable license to use Bloom for personal, non-commercial purposes, subject to these Terms. You may not copy, modify, distribute, sell, or create derivative works from any part of the Service except as expressly permitted by these Terms or by applicable law.
11. Third-party services
Bloom relies on third-party services, including Apple (Sign in with Apple, Apple Health, app distribution), Supabase (hosting and data storage), Stripe (payments), and Lulu (print fulfillment). Your use of features that depend on those services may also be subject to their own terms and privacy policies. We are not responsible for third-party services we do not control.
12. Disclaimers
To the fullest extent permitted by law, Bloom is provided "as is" and "as available," without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, accurate, or secure, or that any estimate or insight it provides is correct. Some jurisdictions do not allow certain warranty disclaimers, so some of the above may not apply to you.
13. Limitation of liability
To the fullest extent permitted by law, Juniper House, LLC and its members, officers, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of data, profits, revenue, or goodwill, arising out of or relating to your use of (or inability to use) the Service, even if we have been advised of the possibility of such damages. To the fullest extent permitted by law, our total aggregate liability for any claim arising out of or relating to the Service will not exceed the greater of (a) the total amount you paid us in the twelve (12) months before the event giving rise to the claim, or (b) one hundred U.S. dollars (USD $100).
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you.
14. Indemnification
To the fullest extent permitted by law, you agree to indemnify and hold harmless Juniper House, LLC and its members, officers, and agents from and against any claims, damages, losses, and reasonable expenses (including reasonable attorneys' fees) arising out of: your misuse of the Service; your violation of these Terms; your violation of any law; or your infringement of another person's rights, including in content you upload.
15. Termination
You may stop using Bloom and delete your account at any time from within the app. We may suspend or terminate your access if you materially violate these Terms, or as reasonably necessary to protect the Service, other users, or our rights. On account deletion, your data is handled as described in the Privacy Policy. Sections that by their nature should survive termination — including Sections 3, 6, 10, 12, 13, 14, and 16 — survive.
16. Governing law and dispute resolution
These Terms are governed by the laws of the State of South Dakota, without regard to conflict-of-laws rules.
a. Informal resolution first. Before starting a formal proceeding, you agree to contact us at support@juniperhouse.io and give us 30 days to resolve the issue informally. Many disputes can be resolved this way.
b. Binding arbitration. If we cannot resolve a dispute informally, you and Juniper House, LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration, administered by a nationally recognized arbitration provider under its consumer arbitration rules, rather than in court. The Federal Arbitration Act governs the interpretation and enforcement of this section.
c. Class-action waiver. You and Juniper House, LLC agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. If this class-action waiver is found unenforceable as to a particular claim, that claim (and only that claim) shall proceed in court, and the rest of this Section 16 remains in effect.
d. Small-claims carve-out. Either party may bring an individual claim in small-claims court instead of arbitration, so long as the claim qualifies and remains in that court on an individual basis.
e. Your right to opt out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing support@juniperhouse.io with your account email and a clear statement that you opt out of arbitration. If you opt out, disputes proceed in the courts identified below. Opting out of arbitration does not affect any other part of these Terms.
f. Court jurisdiction. For any dispute not subject to arbitration (including if the arbitration agreement is found unenforceable, or if you validly opt out), you and Juniper House, LLC consent to the exclusive jurisdiction and venue of the state and federal courts located in South Dakota.
17. Apple App Store terms
Because Bloom is distributed through the Apple App Store, the following apply, and to the extent they conflict with anything else in these Terms, they control with respect to your use of the App Store version of Bloom:
- These Terms are between you and Juniper House, LLC only, not with Apple. Apple is not responsible for Bloom or its content.
- Your license to use Bloom is a non-transferable license to use it on Apple-branded devices you own or control, as permitted by the App Store Terms of Service.
- Apple has no obligation to provide maintenance or support for Bloom.
- To the extent of any minimum applicable warranty not effectively disclaimed, Apple may refund the purchase price (if any); otherwise Apple has no warranty obligation with respect to Bloom.
- Apple is not responsible for addressing any claims relating to Bloom, including product-liability, legal/regulatory, or third-party intellectual-property claims.
- Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, have the right to enforce them against you.
- You represent that you are not located in a country subject to a U.S. Government embargo, and that you are not on any U.S. Government list of prohibited or restricted parties.
18. Changes to these Terms
We may update these Terms from time to time. For material changes, we will provide notice in the app and update the "Last updated" date. Your continued use after the effective date of the updated Terms means you accept them. If you do not agree to a change, you may stop using Bloom and delete your account.
19. Contact
Juniper House, LLC
support@juniperhouse.io
3916 N Potsdam Ave PMB 4727, Sioux Falls, SD 57104